Revitalise the Offer and the Image
Back to basics or big changes
Make new from old, make global from local
Improving the Offer
How to be both ethical and effective
Enhancing the image
Racing and betting is often seen as outdated and old fashioned, particularly in the fast moving, modern, consumerist driven culture that dominates the current trends in sport and media. How do we revitalise the racing product to ensure that it remains relevant to future generations and inject new energy into pari-mutuel betting by harnessing technology to maximise its global appeal?
Keynote: Turning sustainability challenges into innovation opportunities: key learnings from the fashion industry
Elisabeth Laville, Agence Utopies
The Betting Product
Fixed-odd versus Tote – which one looks old fashioned?
Paul Cross, General Manager – international business development at Tabcorp
Tote Betting in Sport – For which generation and is it profitable?
Kevin Brocard, Director General at France Pari
Panel discussion - Common pools, Betting innovation and a place for a Global Bet?
Merged pool technology - Scott Shechtman, CFA at Longitude, Nasdaq
Ascot World Pool - Alastair Warwick, Managing Director at Ascot Betting and Gaming Ltd
Sportech on World Pool technology - Bruno Gay, Vice President Sales and Business Development EMEA
Online Platform offer - Ian Catchick, Senior Director Sports Product at Playtech BGT Sports
The Racing Product
Panel discussion: Bringing horses to the people
Jonathan Perree of the Channel Islands Racing Authority
Paull Khan, Secretary-General at European and Mediterranean Horseracing Federation
City Racing in the Netherlands
Gerard Post Uiterweer, Chairman at Kortebaanbond
Keynote – Learn from the International Ski Federation – A new format for competition and broadcast
Jürg Capol, Marketing Manager at FIS
In the current climate it is no longer good enough to simply be an effective operator, we now have to be seen as ethical too. The public perception of racing is facing scrutiny like never before, with concerns over welfare at the forefront of political debate, while betting companies will increasingly need to demonstrate their integrity and good governance in order to satisfy customer expectations. So how can we turn this to our advantage to enhance the image of our sport?
Keynote: Social Responsibility – we have to be even more ethic than other services companies, but are we?
Laura Da Silva, CEO of Silverfish – Doing well by doing good - is your business ready
In our sport?
Animal in Sport – The ethical image of racing
Svein Morten Buer, Secretary General at Norwegian Trotting Association
In our products?
Ethical advertising – best practices
Gillian Wilmot, Chair of The Senet Group
The RBForum Innovation Awards are organised every two years in order to gather as many qualitative and innovative applications as possible.
Be ready to apply for 2020 Awards
The Best Ethical innovation will be rewarded.
RBForum will publish the terms of reference beginning 2020