Session 2 – Enhancing the Image – how to be both ethical and effective

Session 2 – Enhancing the Image – how to be both ethical and effective

In the current climate it is no longer good enough to simply be an effective operator, we now have to be seen as ethical too. The public perception of racing is facing scrutiny like never before, with concerns over welfare at the forefront of political debate, while betting companies will increasingly need to demonstrate their integrity and good governance in order to satisfy customer expectations.  So how can we turn this to our advantage to enhance the image of our sport?

Keynote: Social Responsibility – we have to be even more ethic than other services companies, but are we?

Laura Da Silva, CEO of Silverfish – Doing well by doing good – is your business ready

In our sport?
Animal in Sport – The ethical image of racing
Svein Morten Buer, Secretary General at Norwegian Trotting Association

In our products?
Ethical advertising – best practices
Gillian Wilmot, Chair of The Senet Group